The woman behind re:thebrand
Meet the lip balm brand connoisseur turned brand founder: re: aka Rach Elizabeth
August 11th 2021, 1.11pm - The start of re:thebrand.
“To those close to me, starting a brand wasn’t that big of a surprise. Not shy in giving friends and family my opinion I had become their go to brand connoisseur for trustworthy recommendations.
The seeds for re:thebrand were planted a few months before this email, while taking personal leave to fill my cup on the Gold Coast. It was on this trip I chose to start focusing my energy on ‘controlling the controllables'. I made a list of all the things that sparked joy within me and that I felt passionate about. That list included: A fulfilling passion project that could help enhance people’s lives with good quality every day products.
This mountainous passion project began with perfecting an every day lip balm for every body using only the best natural and hydrating ingredients. Beginning with re:thebalm was an obvious choice, I had already invested time obsessing over finding the right lip balm, so crafting my own with the exact ingredients I had been searching for was a dream come true.
Almost a year later re:thebrand had grown to also include carefully selected and designed products I’m ecstatically proud to have my name aligned to.
I hope re:thebrand helps simplify your search for affordable, high-quality daily products.”
Rach x
"A collection of
daily necessities
refined for your ease"
It all started with re:thebalm
What is your #1 biggest lip balm pet peeve?
We polled every desperate, dry-lipped human that hasn’t yet found the perfect lip remedy and this is what they had to say:
“Having to constantly reapply lip balm every few hours.”
Did you know that many lip balms on the market are actually full of drying ingredients, such as petroleum and parabens? This is why your lips may start to feel uncomfortably dry within a couple of hours of applying lip balm.
re:the balm has been formulated using only hydrating ingredients that dry lips love, like beeswax, shea butter and rosehip oil (just to name a few).
We obsessively researched and tested natural, high-quality ingredients to bring you a no-frill natural lip balm that actually does what we say it will do!
Psst: We’re also gender-neutral. Because dehydrated lips don’t discriminate.
re:thebalm values
No BS ingredients list. Geekily formulated using only ingredients that are:
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High-Quality
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Natural
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Cruelty-Free
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Gluten Free
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Paraben and Sulfate Free
For us Environmentally-conscious
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100% recyclable tubes
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A % of each sale is dedicated to minimising our stamp on the earth with carbon offsetting